About Beta Toys
We bring Beta Publishing’s legacy of excellence, dating back to 1984, to the toy industry. By synergizing our publishing-rooted brand management expertise with a robust distribution network, our goal goes beyond mere sales; we aim to manage licensed brands through the right channels, optimal pricing, and sustainable long-term strategies.
40+ Years
of Industry Experience
Comprehensive
Distribution Network
Premium
Licensing Portfolio
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Product Categories
By expanding our licensed brands across diverse product categories, we offer a broad and flexible range of products to retail points.
Figures & Collectibles
Action figures, blind boxes, and collector series.
Plush
Licensed characters in various sizes and specifications.
Surprise & Capsule
Affordable, high-turnover "impulse" products.
Games & Hobbies
Licensed hobby and activity sets.
Book-Integrated Sets
Story-driven toy sets integrated with books.
Special Projects
Seasonal campaigns and limited-edition collections.
Multi-Channel Distribution Across Turkey
Utilizing Beta Publishing’s sophisticated distribution infrastructure, we deliver our products to the most strategic retail locations.
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Online Sales Channels
Direct sales to Türkiye’s two largest e-commerce platforms and managed storefronts in marketplaces.
Chain Toy Stores
Dedicated, category-specific shelf space in specialized toy chains.
National and Local Supermarkets
Access to 1,000 locations in the supermarket channel and 30,000 locations in the discount channel.
Bookstores and Stationers
Presence in all major bookstore chains with cross-merchandising opportunities for "book + toy" sets.
Independent Toy Shops
Strong field relationships with regional toy retailers.
Fuel Stations and Travel Hubs
Product segments curated for rapid consumption at roadside points of sale.
Why Beta Toys?
Publishing-Based Brand Management
We understand the character’s narrative and create synergy by merging publishing and toy channels.
Integrated Sales Network
A hybrid structure capable of positioning your product simultaneously in toy stores, supermarkets, and bookstores.
Transparent Operations
Full transparency regarding sales data, inventory status, and campaign performance.
Long-Term Partnership Approach
We aim to build a healthy, enduring commercial structure in Turkey while strictly preserving your brand’s value.
Our Field Operations
In collaboration with our retail partners, we design seasonal campaigns, bespoke display stands, and window displays tailored for your brands.
Our Global Partners
